Privacy policy

Privacy Policy

Last Updated: 5 September 2026

At Prime Picks, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit or purchase from our website.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

When you visit our website, place an order, or contact us, we may collect information such as:

Your name
Billing and delivery address
Email address
Telephone number
Order and transaction details
Information you provide when contacting customer support
Website usage and browsing information
Device and technical information, such as IP address, browser type, and operating system

We only collect information that is reasonably necessary to provide and improve our services.

2. How We Use Your Information

We may use your personal information to:

Process and fulfil your orders
Arrange delivery of your dining chairs
Process payments through our payment providers
Communicate with you about your orders
Respond to customer service enquiries
Process returns, refunds, and exchanges
Improve our website, products, and customer experience
Prevent fraud and protect the security of our website
Comply with applicable legal and regulatory requirements
Send marketing communications where you have provided appropriate consent or where otherwise permitted by law

3. Payment Information

Payments made through our website may be processed by third-party payment providers.

Prime Picks does not normally store your complete payment card details on our own systems. Payment information is handled by the relevant payment provider in accordance with its own privacy and security practices.

4. Cookies

Our website may use cookies and similar technologies to provide essential website functionality and improve your browsing experience.

Cookies may be used to:

Keep your shopping cart functioning
Remember preferences
Understand how visitors use our website
Improve website performance
Support relevant advertising and marketing, where applicable

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of parts of our website.

5. Sharing Your Information

We do not sell or rent your personal information to third parties.

We may share necessary information with trusted service providers when required to operate our business, including:

Payment processors
Delivery and courier companies
Website hosting and technology providers
Customer service providers
Analytics and marketing providers, where applicable
Professional advisers where necessary
Government, regulatory, or law-enforcement authorities where legally required

We only share information where there is a legitimate business or legal reason to do so.

6. Order and Delivery Information

When you place an order, we may need to provide your name, delivery address, telephone number, and other relevant order information to our delivery partners so that your order can be delivered successfully.

7. Marketing Communications

Where required, we will only send promotional emails or other marketing communications when we have an appropriate legal basis to do so.

You can unsubscribe from marketing emails at any time by using the unsubscribe option provided in the communication or by contacting us directly.

Unsubscribing from marketing communications will not prevent us from sending essential messages relating to your orders, purchases, returns, or other transactions.

8. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

9. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, providing customer support, resolving disputes, maintaining business records, and complying with legal and accounting obligations.

When information is no longer required, we will take reasonable steps to delete or securely dispose of it.

10. Your Privacy Rights

Depending on the circumstances and applicable UK data protection law, you may have rights including:

The right to request access to your personal information
The right to request correction of inaccurate information
The right to request deletion of certain information
The right to request restriction of processing in certain circumstances
The right to object to certain processing
The right to withdraw consent where processing is based on consent
The right to data portability where applicable

To exercise your rights, please contact us using the details below.

11. Children's Privacy

Our website is not intended to knowingly collect personal information from children.

If you believe that a child has provided personal information to us without appropriate permission, please contact us so that we can investigate and take appropriate action.

12. Third-Party Websites

Our website may contain links to third-party websites or services.

Prime Picks is not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.